Proposal
Cabbage Products has groundbreaking news. Using cutting edge
technology, we have developed a new product, a koozie, which is designed
primarily to keep beer cold, however it can keep any beverage in a can or
bottle cold. Our scientists have developed this cutting edge technology to
keep beverages encased in the koozie between 39 degrees Fahrenheit and 54
degrees Fahrenheit. The reason for the specific temperature is because,
according to 2008 poll conducted by the International Brew Company, the
majority of beer drinkers prefer temperatures in this range depending on the
type of beer. If the beer is colder than this then it takes away the taste,
and if it is warmer than 54 degrees then it defeats the purpose of a koozie to
begin with. The uKoozie will be offered in participating locations such as
grocery stores, beer distributors, and convenience stores. 3% of uKoozies
produced will go to beer distributors to continue testing the effectiveness of
the product. We may allow beer distributors to eventually purchase the
copyright to place their label, logo, and own design on the uKoozie and resell
for profit.
Design
The uKoozie will be available in an assortment of colors,
such as Tennessee orange, sky blue, navy blue, red, green, and many other
vibrant colors. There will also be a custom uKoozie available on our website
for customers to create their own designs, captions, pictures, etc. and we
will produce the uKoozies and ship them to the customer. Imagine owning a
beautiful Tennessee orange and white checkerboard uKoozie, showing everyone
that you not only support your university but that you also value the highest
quality of gear. Do you want to have the most exquisite party in the
neighborhood for a ball game? You can order bulk uKoozies to light up the room
with Tennessee Titans themed koozies, or any team, for all of your guests to
be impressed.
The innovative, cutting-edge technology includes a high-density
polyurethane insulation. The combination of this material and the aluminum or
glass combines to create a powerful shield-like phenomenon that maintains a
low temperature for approximately 24 hours. A thin polyester coating will be
added for design purposes.
A non-disposable uKoozie (see Disposability) will contain a
higher grade of polyurethane with a greater density. It will also have a thin
metal sheet lining the inside that cools to 40 degrees Fahrenheit with the
click of a small button. The device will be battery-run and will last for approximately
one year.
Disposability
After months of research, polling, and discussion we believe
it is most marketable to design the uKoozie to be disposable. This will give
the customer the ability to dispose of the uKoozie at the entrance of an event
or where ever he or she may wish and not require customers to have to keep up
with an expensive koozie.
A non-disposable uKoozie will be placed on the market for
public consumption if the disposable uKoozie is a success. This will allow
customers to make a one-time purchase rather than buying disposable uKoozies
regularly if so desired. The non-disposable uKoozie will come with a free
design, as well as a nine-month warranty. The warranty will be a complete
warranty covering any malfunction due to manufacturing issues (water damage,
major distress, etc. will not be covered by warranty).
Production
Cost and Expense
Due to the disposal feature, the uKoozie must come in bulk
and be cheap; otherwise the demand will not match the desired supply. The
material cost will be six cents per uKoozie with an additional 23 cents in
labor, machines, and equipment. Total, the uKoozie will cost approximately 29
cents to produce. We will sell the uKoozies in various amounts. Ten packs will
be priced at $5.00, twenty-five packs at $12.00, fifty packs at $23.00 and one
hundred packs at $45.00. Distributors will be allowed to resell uKoozies for
no more than 200% of purchase price. The details of expense and expected
revenue can be found on proposed income statement.
Clientele
The goal of our product is to market towards sports towns
and specifically college campuses. We believe we have the highest probability
of success if our product is sold on and around college campuses and in major
sports cities, specifically near sports complexes. If the initial wave of
production is success and generates profit then the production will increase
to all cities across the United States. Of course, customers will have the
ability to purchase the uKoozie online or design their own and have it shipped
to the desired address. This is astonishingly convenient because it gives our
customers the ability to order from the comfort of their own home. As if that
was not convenient enough, we will offer a two-week money back guarantee. This
allows customers to order worry free because if they are unhappy with our
product for any reason they can simply send it back for a full refund.
uKoozies may be ordered in bulk for special occasions at a
discounted rate. They may also be purchased in bulk by business, restaurants,
or organizations as a means of marketing their own product or service or as an
advertisement for events or occasions. Imagine having your company’s name on
hundreds of uKoozies to pass out at events. You can greatly increase sales in
your business for such a small cost! uKoozies are one of the optimum ways to
spread word about your business. However, these may not be resold for any
amount of revenue without expressed consent of Cabbage Products ©.
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