No conditionals (maybe, might, could, probably, etc)
Energetic Prose
-Adjectives: positive, dynamic, avoid clichés and overused language
-Adverbs and other modifiers
-Verbs: active, simple verb forms (attains, grabs, achieves)
Be specific
Avoid self-reference
Paint picture in replacement of available uKoozies that can be made online
Visual descriptions
Second person in this type of writing
Personalize
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