Brochure Critique

Camp Koinonia

Paige’s brochure is very appealing the eye. It has a very cute and happy young boy on the front that obviously has Down’s syndrome and it has a short description of the camp in large font to fill the space and easily be read. The brochure opens the wrong way but can obviously be fixed fairly easily. The back left flap does a nice job accepting who the camp is tailored to. The inside left flap gives a short and sweet run through of the activities the camp offers which of course is critical because it is one of the major factors when deciding about camps to attend. It gives a picture of a little boy having fun on a bike, which is very appealing. The middle explains to parents about the safety, the affordability, and the age range. This is a great place for this because these are factors that could make or break a parent choosing for their child to attend, so front and center is good placement. The right flap explains how to apply which is important. I like how it works left to right, from about the camp, to important things to know, and lastly how to apply. The back has contact information and location, which looks professional. Overall, this brochure is well done. It has lots of color and has appealing pictures of children with special needs having so much fun and it is heart-warming. The only suggestions I would have for the brochure is to obviously fix the way it opens so it opens from the left and lastly to possibly take a picture out or make the pictures smaller so you can fit a bit more text in there. The brochure has more pictures than text, which may be exactly what you want although for someone who knows nothing about the camp it has nothing in the brochure that stands out and makes it seem different than other camps. Overall, it is a very good job.